New In!
Meet The Nest Pad – the baby essential you didn’t know you needed. Designed for strolls, naps, and everything in between, it’s soft, supportive and made with love in South Africa.
The LittleLoo – For Your Little One’s First Flush!
Starting as a potty for babies, it transforms into a potty seat and step stool as your child gets older, encouraging independence with every step.
The comfortable design features a soft backrest, non-slip base, and an innovative urine-blocking opening to prevent messes.
It’s easy to clean, and the multifunctional design ensures lasting value for both potty training and beyond.
The HappyBath Baby Tub – Bath Time Made Easy
The HappyBath Baby Tub turns bath time into a joyous experience!
The included newborn insert keeps your little one safe and secure, while the intelligent temperature sensing system ensures the water is always at the perfect temperature.
The space-saving, foldable design makes storage a breeze, and the non-slip pad guarantees your baby stays comfortable and stable.
Let the Bath Time Magic Begin!
Parenting Essentials
Travel Safe
A stroller that grows with your child
Versatile Seating
Quickly convert from a toddler seat to a snug bassinet.
Premium Comfort
Every journey is an elegant experience.
Compact Fold
Fold with one hand for easy storage and transport. Perfect for busy parents!
Embrace the beauty of parenthood
Our story is one of passion, persistence, and a desire to make parents lives easier.
We've taken the pursuit of excellence and made it accessible
Join us in celebrating parenthood and providing your child with the comfort, safety, and style they deserve.
Our Collections
Visit Our Concept Store
Monday & Wednesday 08:00 to 17:00
Tuesday & Thursday 08:00 to 16:00
Friday 08:00 to 15:00
Saturday 09:00 to 13:00
We are closed on Sundays and Public Holidays
