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Our Story

In 2015, a spark ignited the creation of NOOLA®. It all began with a mom's quest for the perfect stroller, - one that was not only affordable but also packed with the features every parent dreams of.

As parents, we've all been there - caught between the desire to provide the best for our children and the reality of budget constraints. It often feels like a trade-off: the cheaper the product, the lower the quality. But what if we could change that? What if affordable didn't mean sacrificing excellence? This question gave birth to NOOLA®.

Our journey started in the humble setting of a garage, with a simple dream: to sell just one stroller a week. Little did we know, the desire for quality at a reasonable price was a shared sentiment.

Our first shipment arrived, and to our amazement, we sold out in no time - all from the creation of a basic Facebook page. In those early days, online shopping was still finding its footing, but we knew we were onto something special.

Today, NOOLA® stands as a testament to our commitment. We've evolved from that garage-based startup into a brand that proudly offers affordable luxury to the South African baby market. Our story is one of passion, persistence, and a belief that every parent should have access to the very best for their children.

At NOOLA®, we've redefined the meaning of affordability. We believe that quality, innovation, and style should be within reach. We've taken the pursuit of excellence and made it accessible. Join us in celebrating parenthood and providing your child with the comfort, safety, and style they deserve.
NOOLA® - where affordable luxury meets the heart of every parent's dreams.
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